One of the most popular men’s fashion brands is no slouch in the women’s department either, but it is their range of ever-changing backpacks for which they are even better known, adorning the shoulders of skaters, surfers and boys and girls about town. In 2010 the store celebrated 25 years since their first collection, and their ongoing expansion across the city from north to south is evidence of their close association with all things carioca. High quality, funky t-shirts, cool accessories and a nice line in shoes – the slip on trainer being their signature style – it is all about a relaxed look, but one that works in the bar as well as it does on the beach. The Ipanema branch over two floors is the flagship store, but you will also find outlets in Shopping Leblon, Shopping da Gávea, Barra Shopping and Rio Sul