Two genuine Ipanema boys Rony Meisler and Fernando Sigal have created a collection of casual and beach clothes for the modern man emblazoned with the name of their favourite beach in Rio: Reserva. Linen trousers, swimmers and some great t-shirts take up the racks in the loft-style shops now also located in Botafogo, Leblon, Barra da Tijuca and São Conrado.