Unusual recipes, simplicity of preparation and elegance of presentation guarantee a good meal at Via Sete. Organic meats and greens grown without chemicals harmful to the environment are at the heart of the menu, and in 2007 the restaurant became the city's HQ of the World Wildlife Fund. Business partners Ricardo Stern and Felix Opitz have instilled several 'green' initiatives, and each month sixty litres of cooking oil are donated to Missões Rio Óleo who transform it into soap. Customers are encouraged to make a R$1 donation to the WWF, and there are further branches in Centro and Leblon.