With the opening of her first store in Shopping Pátio Higienópolis and a debut at SPFW in January 2011, Jabour is rapidly gaining recognition for her flirty, feminine collections.

A haze of animal prints, loose jerseys and muted, tasteful colour tones marked her autumn/winter collection at SPFW. Soft knits are fast becoming her trademark, though Jabour has been exploring new materials such as silk, taffeta and linen in recent collections.

This smart upmarket store is tasteful, stylish and chic. Well-dressed mannequins are positioned at different heights up a flight of stairs and the space under the stairs has not gone to waste either. Those with a keen eye for labels may have spotted Jabour in various other locations – she is stocked in 160 outlets in São Paulo, Rio and as far afield as Japan too.

Basic pieces in the collection start from around R$60 for soft jersey tees and dresses – both short and full length – range from R$170 upwards.