Located close to Avenida Paulista, this mall is at the heart of São Paulo and is famous not only for marketing culture, but for also generating it – amongst its numerous shops, nine cinemas and two theatres, it also hosts events and has a professional drama school named after Wolf Maya, one of Brazil’s most prestigious soap-opera directors. Its cinema is known for being eclectic, with national and international movies on the menu, whether commercial or cult. The food court tends to get a bit crowded at lunch-time, so you might find yourself sharing a table.