It’s said that 30,000 people pass through this complex, one of Avenida Paulista’s most famous landmarks, every day. This David Libeskind project from 1958 is innovative in its housing of businesses, flats and shops. Revamped after a fire broke out in 1978, the complex is home to the bookshop founded by Kurt and Eva Herz, Livraria Cultura and to one of São Paulo’s best cinemas, Cine Livraria Cultura. The digital clock and thermometer, with Itaú sponsorship, that crown the building are a landmark and a daily reference for countless paulistanos, though their days may be numbered following the passing of a law that bans outdoor advertising across the city.