This hipster haven, affectionately known as ‘emo-land’ by city satirists, is a collection of 450 shops, 190 of them dedicated to the various facets of the music scene. CDs, vinyl, T-shirts, accessories, flags and posters – you name it, it’s here and it’s ready to rock. The bottom floor is dedicated solely to hip hop and ‘black music’, as Brazilians term it. The prices are lower than at equivalent speciality shops in other areas around the city; and on Saturdays, a battalion of teenage rockers invades.