From its humble beginnings back in 1974, Richards has become a reference point for mature male fashion in the city. Founded by beach and surf lover Ricardo Dias da Cruz Ferreira and very much echoing that lifestyle, the clothes perfectly marry informality with a smart attention to detail. A host of T-shirts and floral print casual shirts, jeans and linen-ware can be found on the rails, as well as a burgeoning womenswear selection set to expand their popularity still further.