If cinema is your bag then imagine the scene; after a long day at work the traffic is terrible and you meet your date just as the film is due to start with no time for popcorn and M&Ms let alone a drink. Already on the back foot, you reach your seat having missed the opening scenes, but find your space remarkably reminiscent to executive-class aeroplane travel. As you slump back in delirious comfort a waitress is on hand to take your order and, within a few minutes of the on-screen action, returns with your ice-cold beer and a bag of crisps. The stuff of dreams? Not since Rio Design Barra kicked off its first-class cinematic experience.

Totally reformed, the space now has three theatres; standard, 3D and VIP. Forget 3D, its old hat, and instead swish your way next door with a loved one and make out like you’re in the privacy of your front room.Two seats together practically make a couch, and its not your mum butting in to ask if you want a glass of milk but an attentive waiter offering the keys to the booze cabinet. Dry Martini, Mr Bond?

Of course all this comes at a premium, and there’'ll be no two-for-one discount coupons going here. But that is precisely the point, keeping the popcorn throwing, cellphone chatting no-marks to the cheap seats while you bask in R$32 worth of luxury (R$40 at the weekends). Just be sure that you have the necessary pep to see you through the length of the film. Those chairs can be a little too comfortable if there is a touch to much ‘'rom' in your ‘'com' and the attention starts to wane.