The Reserva boys and girls have always been a music-loving bunch who like to push things beyond the norm, so opening up a mini-venue for pop-up live shows is a logical next step for the hip clothing brand. Mini is the operative word, so dont expect a leisurely sit down and chin-stroke to some underground bossa, this is Arpoador, surf country, so the party spills out on to the street and things get properly fruity, whether its a DJ, singer-songwriter or the occasional afternoon of poetry.