Despite the misleading name, A Teen is a dependable brand for women of all ages, with something suitable for almost all occasions day or night. Prices are less flexible however, making it the preserve of the soap actresses and those that can afford to try and look like them. First appearing in 1995 under the command of stylist Maria Rita Magalhães Pinto, it has become a much-cherished icon among the well-heeled cariocas.