Standing tall and golden on the city’s most exclusive shopping street, this slick tower’s exterior is all cream tones and glass, crowned by an impressive-looking helipad. Inside, the bar features delicate orchids, knotted chairs by the Campanas brothers and a cool, carefully manicured vibe. The sumptuous rooms are mini oases of good taste and luxury, from the well pitched welcome package of fresh fruit, a bottle of wine and a free 15-minute massage to the high-tech bathrooms, complete with all-singing, all-dancing Japanese toilets.

The Emiliano’s location makes it perfect for anyone who wants to get out and enjoy good cafés, high-end shops, leisurely strolls and people-watching – that’s quite a rare treat in São Paulo, where driving trumps walking most of the time. A balanced mix of business and holiday travellers make up the clientele, and the staff is young and eager to please. It really all is in the detail with hotels, and here, they’ve got detail covered. Free Wi-Fi is just the cherry on the cake.